Everything about Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its special mixture of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result observed glass being hand-blown into a teardrop shape. For the first time while in the manufacturer’s history, the iconic square Johnnie Walker bottle is reformed.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip with the spear for glass—especially for corporations wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating community awareness of the effects of alcohol and supporting liable ingesting.
This new, lightweight bottle is often a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done In terms of lightweighting glass. We'll go on applying these learnings across our vary, taking far more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a positive impact within the wider market and assistance discover new prospects for lighter, decrease carbon packaging alternate options.”
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.
Produced via a take a look at-and-find out model with exterior glass makers, this light-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the future of lightweight, and can help check here learn new possibilities for lighter, decreased carbon packaging choices.
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Diageo has mentioned the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was released by a British isles retailer and weighed close to 298 grams.”
With fewer than 888 bottles produced globally, each bottle is separately numbered and offered in the luxury collector’s scenario.
“Rather than maintain this new know-how near our chest, we’re enthusiastic to offer a royalty-free licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious commonly means hefty—Consider thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker would like to upend that imagining and embrace the Idea that lithe is high-class.
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That job fell to Diageo’s world wide design director Jeremy Lindley. Power and security ended up Lindley’s priorities, but function needed to stick to kind. Just after Studying that the In a natural way strongest form for glass is definitely the teardrop—The form it naturally assumes when liquid—Lindley and his group created a teardrop with square sides, within a nod on the common Johnnie Walker silhouette.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed via the craze towards 'sensitive' as opposed to 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.